Gartner Research

Boa Vista Serviços Maintains Momentum with Virtual Currency

Published: 05 April 2013

ID: G00252040

Analyst(s): Jackie Fenn, Mary Mesaglio


The virtual currency of Boa Vista Serviços motivates employees to collaborate and innovate. Employees can use the currency to invest in and promote innovative ideas, and they can exchange it for rewards.

Table Of Contents

Case Study

  • Reinforcing That Innovation Creates Business Value
  • Motivating with Virtual Currency
  • Understanding the Reward System

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