Gartner Research

Chip Heath, Coauthor of "Switch," on the Power of Identity

Published: 05 April 2013

ID: G00252041

Analyst(s): Jackie Fenn , Mary Mesaglio


Chip Heath, professor at the Graduate School of Business at Stanford University, is coauthor with brother Dan Heath of the popular books, "Switch: How to Change When Change Is Hard" and "Made to Stick: Why Some Ideas Survive and Others Die."

Table Of Contents

Case Study

  • Motivating the Elephant and the Rider
  • Creating an Innovation Identity in IT
  • Using Routine to Make IT More Innovative

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