Gartner Research

InsuranceCo Finds Value in Every Innovative Idea

Published: 05 April 2013

ID: G00252044

Analyst(s): Mary Mesaglio , Jackie Fenn


InsuranceCo established a formal innovation office to create a culture of innovation that is safe and rewarding for all participants. To foster participation, the company promotes experimentation, learning and positive feedback.

Table Of Contents

Case Study

  • Innovating in a Risk-Averse Industry
  • Running innovation campaigns
  • Positioning Every Idea as a Learning Opportunity
  • Rewarding Participation

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