Gartner Research

Generation Y Will Reinvent Outsourcing

Published: 08 April 2013

ID: G00250544

Analyst(s): Frank Ridder


By 2025, up to 75% of an organization's workforce will come from what sociologists call Generation Y. Sourcing executives and sourcing managers must strategize for this new generation of users in order to keep strong business alignment.

Table Of Contents
  • Impacts


  • What is Different?

Impacts and Recommendations

  • Sourcing executives must account for Generation Y in their sourcing governance, reflecting changing IT services buying behaviors to ensure that the value derived from sourcing can be sustained or expanded
  • Generation Y sourcing executives will reverse the "make versus buy" trend, preferring to "buy versus make," and today's sourcing executives have to prepare a strategic approach that allows that shift to happen seamlessly and with optimized risk
  • Generation Y buyers value different things and sourcing and contract managers must ensure that end-user experience is a critical criterion when evaluating their service providers to ensure that their value is seen
  • Sourcing managers must strategize early to leverage trends demanded by Generation Y or risk diminishing sourcing credibility and satisfaction

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