Gartner Research

How Consumer Products Companies Can Achieve the Right Supply Chain Segmentation

Published: 08 April 2013

ID: G00247199

Analyst(s): Steven Steutermann


Many supply chains in CP companies lack the maturity necessary for a conscious and differentiated supply chain response. Successful supply chain segmentation implementation requires prerequisites such as internal collaboration and end-to-end metrics for inventory, cost and service performance.

Table Of Contents
  • Key Challenges



  • Design an End-to-End Segmentation Strategy That Will Improve the Management of Inventory, Cost and Service
  • Implement a Product/Supply Network Segmentation Approach to Support Efficiency, Responsiveness and Agility Requirements
  • Use Product/Supply Network Segmentation Based on Product Characteristics to Determine the Appropriate Supply Chain Distribution Design
  • Implement Channel-Back Segmentation to Aid Growth in Developing Markets
  • Support Supply Chain Segmentation With Metrics That Will Execute the Business Strategy and Increase Value for Suppliers and Customers
  • The Benefits of Supply Chain Segmentation
  • Summary

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