Gartner Research

What Mobile Advertising's Growth Means for Marketers

Published: 08 April 2013

ID: G00249705

Analyst(s): Stephanie Baghdassarian , Andrew Frank , Mike McGuire


Mobile advertising revenue in North America will increase 20% in 2013. Digital marketers can use Gartner's forecast to guide their strategy.

Table Of Contents


  • Mobile Advertising Faces Other Challenges
  • Drill Down Into Mobile Advertising Categories
  • Mobile Video Ads to Gain Traction
  • Mobile Display Advertising to Surpass In-App Display Advertising
  • Mobile Search to Grow, But Not as Fast as Other Categories
  • What to Do Next

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