Gartner Research

Midmarket Insights: 'Why' Reporting Alone Isn't a Strong Enough Business Intelligence Strategy

Published: 10 April 2013

ID: G00247420

Analyst(s): Susan Galberaith


Application leaders in midmarket organizations using an IT-centric reporting approach to BI can slow the discovery of insights that impact an organization's ability to remain competitive. Data-discovery tools make it easier for business users to understand "why" business events happen.

Table Of Contents
  • Key Challenges



  • Move Beyond Asking "What" to Asking "Why" Business Events Happen by Advancing BI Maturity
  • Quickly Turn Why Business Events Happen Into Action
  • Use Data-Discovery-Style BI in Conjunction With Other BI Technologies for Advanced Analytics
    • Embedded Analytics — Decision Support
    • Predictive Analytics — Developing "What Will" Scenarios
    • Prescriptive Analytics — Developing "What Should" Scenarios
  • Calculate ROI Using a Cost-Benefit Analysis
  • Bottom Line

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