Gartner Research

China's Experimental MVNO Market Opens a New Era of Competition

Published: 12 April 2013

ID: G00247860

Analyst(s): Vincent Fu

Summary

China's regulator is experimenting with an open mobile virtual network operator market and allowing local private companies to compete. New entrants — service providers, retailers and content providers — should exploit the opportunity by following a strategic planning process.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The MVNO market gives retailers a new revenue opportunity, but with uncertain business sustainability because of an opaque regulatory framework
  • Content service providers will build their MVNO model based on either an end-to-end user experience or content delivery focus
  • Traditional CSPs will be negatively impacted by MVNO entrants in terms of lost customers and changed consumer brand

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