Gartner Research

Market Trends: The Collision of Data Discovery and Business Intelligence Will Cause Destruction

Published: 16 April 2013

ID: G00229826

Analyst(s): Dan Sommer, John-David Lovelock


For years, independent visualization-based data discovery vendors coexisted with traditional BI vendors, but now, the market has entered a second phase in which the two worlds will collide. Vendors that can't adjust to the new status quo will fall by the wayside.

Table Of Contents


Market Trend

  • Additive Phase (2005 Through 2011) — Data Discovery Fills a Demand Where Traditional BI Tools Have Been Lacking
  • Competitive Phase (2012 Through 2015) — The Two Worlds Collide
    • BI Incumbents Respond
    • Early Market Signals of Entry Into the Competitive Phase
  • Destructive/Replacement Phase (2015 Through 2020) — Who Will Win the Middle Ground?
    • Scenario 1 — Data Discovery Becomes a Feature
    • Scenario 2 — Data Discovery: The Leading New Analytic Architecture
    • Conclusion
  • Vendors to Watch

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