Gartner Research

Market Trends: Horizontalization of Apps Offers Opportunities and Challenges In the Digital Consumer Market

Published: 17 April 2013

ID: G00246837

Analyst(s): Shalini Verma, Brian Blau


The evolution of personal cloud will increase pressure from consumers to access their apps and content, regardless of device or platform used. This will result in the creation of new types of horizontal ecosystems in the digital consumer market that app developers must cater for.

Table Of Contents


Market Trend

  • Horizontalization Gaining Momentum
    • Horizontal Implementation Strategy Sees Varying Levels of Integration
    • Horizontalization Will Give Rise to New Ecosystems and Create Competition Between New and Incumbent Ecosystems
    • Horizontal Ecosystems Have the Potential to Evolve Into OS-Agnostic Personal Clouds
    • Microecosystems Will Challenge Macroecosystems

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