Gartner Research

Future of Money: Virtual Money Drives Rapid Growth in Online Gaming Industry

Published: 18 April 2013

ID: G00249067

Analyst(s): Ethan Wang


Online gaming and social activities represent one of the fastest growing Internet business sectors in Asia and the world. Virtual game currency is playing a significant role in the ecosystem and potentially impacting real-world economies, but it is still facing challenges from regulation.

Table Of Contents


  • Introduction
  • The Rise of Online Gaming and Virtual Currency
  • The Ecosystem — Primary and Secondary Markets
    • Virtual Currency and Virtual Goods
    • Primary Market and Secondary Market
  • Opportunities and Challenges — SWOT Analysis
    • Threats From Inside to Outside
    • Regulation as the Biggest Challenge
    • New Customer Acquisition Opportunities for Financial Institutions
  • Conclusion

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