Gartner Research

Road Notes on GWEN on the Relationship Between the Marketing and IT Groups

Published: 18 April 2013

ID: G00252467

Analyst(s): Heather Colella , Carol Kelly

Summary

At a recent gathering of women IT executives, attendees discussed the state of the relationship between marketing and IT in their enterprises. When strategies are implemented to optimize contributions and improve collaboration between the groups, higher economic and strategic value is realized.

Table Of Contents

Road Notes

  • Marketing and IT: When It Works and When It Doesn't
  • Adding Value by Progressing From "Coping" to "Collaborating" and Beyond
  • CIO Call to Action
  • Bottom Line
  • Business Impact:

Additional Insights

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