Gartner Research

Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012

Published: 18 April 2013

ID: G00248529

Analyst(s): Yanna Dharmasthira, Chris Pang , Joanne M. Correia

Summary

As competition heated up in 2012, salesforce.com passed SAP as the leader in CRM. At 12%, market growth was three times the average for all enterprise software, highlighting how CRM is at the eye of the Nexus of Forces storm.

Table Of Contents

Market Share Data

Overall Market Segment Performance Analysis

Top Vendors Analyzed

  • Salesforce.com Emerges as the New Worldwide Leader for CRM Revenue
  • SAP Slips to No. 2 in CRM Due to Currency Headwinds, but Executives Renew Commitment With Hana
  • Oracle Ascends Into Oracle Fusion CRM
  • Microsoft Advances Dynamics CRM Solutions, Accelerating Reach Into SaaS
  • IBM Steps Into Sales With the Highest Overall CRM Growth of the Top Five
  • Other Vendors

Mergers and Acquisitions

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.