Gartner Research

Market Trends: Mobile Computing Devices, China

Published: 22 April 2013

ID: G00248174

Analyst(s): Tracy Tsai , CK Lu , Eileen He


The computing device market in China is evolving toward a smartphone and media tablet focus, capturing consumers' interests and spending ahead of PCs. Device vendors must align their portfolio and target users to compete in this massive market.

Table Of Contents


  • The Middle Class Is Brand-Focused
    • Opportunities Among China's Regions and Market Composition

Market Trend

  • The Markets for PCs, Media Tablets and Mobile Phones Are Converging With Hybrids
  • The Market Is Diverging Into Two Discrete Areas, Premium-Focus and Price-Sensitive Buyers
    • Buyers Are Increasingly Getting Their First Computing Experience From a Smartphone or Tablet Rather Than a PC
  • Vendors Must Manage Device Diversity Through a Dynamic Segmentation
  • Technology Trend
    • Technology Evolution and the Local Ecosystem Is Driven by Particular Demands of China's Market

Vendors to Watch

  • Samsung
  • Apple
  • Lenovo
  • Intel
  • Microsoft

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