Gartner Research

Market Trends: Rural Workers Will Be the Next Growth Engine for China's Consumer Technology Market

Published: 22 April 2013

ID: G00247337

Analyst(s): Jane Zhang

Summary

Expected income rises mean that Chinese rural households' IT spending will triple in the next decade. Technology and service providers should adjust their go-to-market strategies in different regions, and keep their brands attractive with innovative marketing and social media interactions.

Table Of Contents

Introduction

Market Trend

  • More Disposable Income, More Technology Spend
  • Market Structure Trend
    • Mainstream Adoption of Consumer Electronics on the Rise
  • Buyers Trend
    • Changing Attitudes Toward Life, Work and IT
    • Brand, Content and Services for Value and Differentiation
  • Regional Trend
    • Changing Habits Demand New, Localized Marketing

Contrarian View

  • Failing Confidence Means Falling Spending

Vendors to Watch

Recommended Reading

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