Gartner Research

Key Lessons From Survey of Demand-Driven Retail Leaders

Published: 25 April 2013

ID: G00246809

Analyst(s): Janet Suleski, Lucie Draper, Kevin Sterneckert, Mike Griswold


Gartner's global retail industry survey identifies best practices that retail supply chain executives can use to foster revenue growth, increase inventory productivity and improve asset utilization.

Table Of Contents

Survey Objective

Data Insights

  • Defining the Role of the Supply Chain, Span of Control and Metrics Maturity Are the Key Enablers to Demand-Driven Success
  • Promotional and New Item Forecasting Is the Primary Challenge for Demand-Driven Retailers
    • Recommendations
  • Retailers Still Challenged to Integrate Key Merchandising Decisions
    • Recommendations
  • The Focus for Multichannel Retailers — Surpassing Competitors and Improving the Customer Experience
    • Recommendations
  • Lack of Skills and IT Budget Constrain Product and Service Innovation
    • Constraints in Moving to the Next Stage of Maturity
    • Linking Maturity and Financial Benefits
  • Recommendations
  • Methodology

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