Gartner Research

The Chief Marketing Technologist Role Emerges to Help the CMO Seize Business Advantage

Published: 26 April 2013

ID: G00251033

Analyst(s): Richard Fouts, Laura McLellan

Summary

A new role, chief marketing technologist, has emerged to help marketing executives harness technology for business advantage.

Table Of Contents

Analysis

  • A Historical Perspective
  • The Need for Agility
  • The Pressure of Emerging Digital Business Models
  • How to Use This Research
  • The Chief Marketing Technologist
    • Role Summary
    • Background and Experience
    • Other Knowledge and Skills
    • General Operational Responsibilities
  • What You Need to Know

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