Gartner Research

Cool Vendors in Mobile Marketing, 2013

Published: 26 April 2013

ID: G00249548

Analyst(s): Mike McGuire , Jake Sorofman

Summary

Widespread adoption of mobile devices means that consumers are now more accessible and connected than ever before. A new crop of Cool Vendors is looking to arm marketers with the tools needed to access and engage with consumers, wherever they are.

Table Of Contents

Analysis

  • What You Need to Know
  • Appboy
  • Applause
  • Banjo
  • TalkTo
  • Vibes

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