Gartner Research

Market Insight: Five Essential Steps Application Service Providers Must Take to Sell to the Midmarket

Published: 29 April 2013

ID: G00247584

Analyst(s): Khalda De Souza


There are five essential steps that global application service providers need to take to successfully sell to the midmarket. Practice leaders and sales and marketing executives can use this document to develop strategies to sell to the midmarket.

Table Of Contents


  • Step No. 1: Demonstrate a Strategic Intent to Target the Midmarket
  • Step No. 2: Act Local and Understand the Vertical Industry
  • Step No. 3: Target the Business and IT Manager
  • Step No. 4: Promote Nexus of Forces Solutions
  • Step No. 5: Know Your Competition

Background and Context

The Impact


Recommended Reading

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