Gartner Research

Insurance CIOs Should Stop Wasting Money on Mobile Customer Apps

Published: 30 April 2013

ID: G00247750

Analyst(s): Juergen Weiss


A recent Gartner survey of CIOs indicates that more than two-thirds of North American and European P&C and life insurers will increase investments in mobile apps over the next three years. Alignment with customer interests and technical execution remain poor and lead to low adoption rates.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Insurance CIO mobile strategies claim to be customer-focused; however, they are generally poorly executed and fail to achieve desired results

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.