Gartner Research

Insurance CIOs Should Stop Wasting Money on Mobile Customer Apps

Published: 30 April 2013

ID: G00247750

Analyst(s): Juergen Weiss

Summary

A recent Gartner survey of CIOs indicates that more than two-thirds of North American and European P&C and life insurers will increase investments in mobile apps over the next three years. Alignment with customer interests and technical execution remain poor and lead to low adoption rates.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Insurance CIO mobile strategies claim to be customer-focused; however, they are generally poorly executed and fail to achieve desired results

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