Gartner Research

Toolkit: Inventory of Digital Marketing Metrics

Published: 03 May 2013

ID: G00249696

Analyst(s): Jake Sorofman, Julie Hopkins

Summary

Marketing leaders often struggle to measure the impact of digital marketing and to tie metrics to business goals. Gartner's compendium of metrics will help you determine what metrics to count and how to make digital marketing count for your business.

Table Of Contents

About This Toolkit

Toolkit Details

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