Gartner Research

Five Guideposts for Success in Mobile Marketing

Published: 03 May 2013

ID: G00249546

Analyst(s): Jake Sorofman

Summary

Mobile is an enticing proposition for digital marketers who see it as the last mile of customer intimacy. But organizations should walk before they run, following a graduated path. This research lays out five guideposts for mobile marketing success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Begin With Your Customer in Mind
  • Build Your Mobile Marketing Foundations
  • Appoint a Mobile Marketing Leader, but Don't Go It Alone
  • Cut Your Teeth With Small-Scale Projects
  • Design and Integrate Multichannel Experiences
  • What You Need to Know

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