Gartner Research

There Is No Social Media Management System

Published: 08 May 2013

ID: G00250394

Analyst(s): Jenny Sussin , Michael Maoz


A combination of factors, such as departmental buying behavior, vendor limitations and acquisition pressure, will prevent the emergence of a market for social media management systems for CRM. Social media leaders in IT and the business should look for discipline-specific solutions.

Table Of Contents


  • Differing Engagement Styles
  • The Difference in Data Capture and Reuse

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