Gartner Research

What's Next in Advocacy Marketing?

Published: 09 May 2013

ID: G00249590

Analyst(s): Richard Fouts


Nothing accelerates a purchase decision faster than a word-of-mouth endorsement from a peer whose only agenda is to help. But word-of-mouth marketing wasn't a technique digital marketers could operationalize and scale, until now.

Table Of Contents


  • Why Leads From Advocates Are Hard to Forecast
  • In the Digital Age, Things Are Different
  • Advocacy Drives Inquiries
  • What Motivates People to Share Brand Stories on Social Media?
  • A Landscape of Representative Providers
    • Affinitive
    • CrowdTwist
    • Empathica
    • Extole
    • Influitive
    • Marketo Social Marketing
    • ReadyPulse
    • SocialChorus
    • SocialTwist
    • Zuberance

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