Gartner Research

Competitive Landscape: Endpoint Protection Platforms, Worldwide, 2013

Published: 09 May 2013

ID: G00250669

Analyst(s): Lawrence Pingree


Product managers and marketing professionals must understand that mobile devices, bring-your-own-device, advanced malware and software-as-a-service options are transformational trends affecting the future of EPP market dynamics.

Table Of Contents


  • Market Definition
  • Competitive Situation and Trends
    • PC Endpoints Still Expanding With Some Technology Providers Continuing to Dominate the Anti-malware Scene
  • Current Trends
    • Marketing Has Focused on Reputation Feeds, Behavior-Based Analysis and Deployment Breadth to Win Deals Against Rivals
    • Expectations of EPP Providers Increase as Targeted Attacks and Advanced Malware Take Center Stage With Customers
    • Full-Disk Encryption Is a Critical Capability for Endpoint Protection in Today's Mobility-Focused Workplace
    • Convergence of Data Loss Prevention, Mobile Device Management and "Security State" Visibility Is on the Horizon
    • Endpoint Protection Providers Focus Efforts to Secure Mobile Devices
    • Support for Virtual Environments Expanding Across the Competitive Landscape
  • Emerging Trends
    • SaaS-Based Management Changes the BYOD and Enterprise/Consumer Game for EPP Technology Providers
    • Mobile Device Management Capabilities Used as a Method to Remain on the Endpoint With an Aim to Grow Revenue in the Future
    • Integrated Hardware Security Gaining Traction Across Traditional Endpoint Protection Suites, as Well as Mobile Security Solutions
  • Market Players
  • The Future of Competition
  • Competitive Profiles
    • Symantec
    • McAfee (a Division of Intel)
    • Trend Micro
    • Sophos
    • Kaspersky Lab
    • Microsoft
  • References and Methodology

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