Gartner Research

Market Insight: Telecom Industry Primer, 2013

Published: 10 May 2013

ID: G00246584

Analyst(s): Venecia Liu

Summary

Telecom carriers seek opportunities in cloud and video advertisements based on analytics, IT services and other connected digital services. Telecom leads and sales executives are challenged to focus on a solution mix that will generate the greatest revenue and margin impact for telecom carriers.

Table Of Contents

Analysis

  • Major Industry Direction in 2013
    • Business and Technical Challenges
    • The Impact of the Nexus of Forces
    • Business Model Innovation for Growth

Background and Context

  • Industry Segmentation
  • Business Context
    • Shifting Buying Centers
    • Key Influential Groups
  • IT Market Structure
    • IT Spending
    • Key Solution Areas
    • Technology Adoption

The Impact

  • Effective Market Strategies for 2013
    • Key Messages

Conclusion

Recommended Reading

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