Gartner Research

Competitive Landscape: Mobile Advertising Networks Increase Focus on Analytics and Targeted Ad Campaigns

Published: 13 May 2013

ID: G00248769

Analyst(s): Stephanie Baghdassarian


The mobile advertising market is expected to grow rapidly to $25 billion by the end of 2016. As a crucial part, mobile ad network providers will need to strengthen their performance-based approach, offering targeted mobile ad campaigns with detailed analytics to guarantee future success.

Table Of Contents


  • Competitive Situation and Trends
  • Market Players
  • The Future of Competition
  • Competitive Profiles
    • Adfonic
    • Airpush
    • Google
    • Greystripe
    • InMobi
    • Jumptap
    • MassiveImpact
    • Millennial Media
    • Mojiva
    • Tapjoy
    • Twinpine
  • References and Methodology

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