Gartner Research

A Model for Cloud Service Providers to Pick the Right Locations for Service Delivery

Published: 08 May 2013

ID: G00235273

Analyst(s): Gregor Petri

Summary

Selecting the right location to launch or expand your cloud activities into new continents may seem a daunting task for both startups and established players. Cloud service providers need a pragmatic model for capturing qualitative and quantitative information to make objective location selections.

Table Of Contents
  • Impacts

Analysis

  • Luxembourg's Approach to Stimulating and Attracting Cloud Service Providers

Impacts and Recommendations

  • As more comparable cloud offerings enter the market, success will be increasingly determined by a provider's go-to-market strategy for selling and monetizing its cloud services in a specific geography
    • Go-To-Market Criteria
  • Latency can affect the performance of many applications, but overweighing its importance can limit the addressable market of the services offered by the provider
    • Cloud Infrastructure Criteria
  • Despite increasing globalization and standardization, cloud service providers will need to address specific local needs, requirements and legislation through their local operations
    • Geosocial Criteria

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