Gartner Research

Market Trends: Sluggish PC Sales in Latin America Will Be Offset by Smartphones and Tablets

Published: 14 May 2013

ID: G00248177

Analyst(s): Mikako Kitagawa , Tuong Nguyen


A growing number of first-time computing device users will permanently bypass PCs in favor of smartphones and tablets. PC, tablet and smartphone vendors need to understand what types and tiers of devices Latin Americans want and adapt to these purchase preferences.

Table Of Contents


Market Trend

  • The Impacts of an Improved Economy, Device Choice and Rapid Technology Deployment
    • Consumer Markets Favor Portability
    • Modest PC Opportunities in the Professional Market
  • Regional Trend
    • No Latin American Country Is Representative of the Whole
    • Brazil — A Competitive Environment and Large Smartphone and Tablet Opportunity
    • Wireless Adoption Trends

Vendors to Watch

  • Samsung
  • HP
  • Nokia
  • BlackBerry
  • Apple

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.