Gartner Research

Market Trends: Sluggish PC Sales in Latin America Will Be Offset by Smartphones and Tablets

Published: 14 May 2013

ID: G00248177

Analyst(s): Mikako Kitagawa , Tuong Nguyen

Summary

A growing number of first-time computing device users will permanently bypass PCs in favor of smartphones and tablets. PC, tablet and smartphone vendors need to understand what types and tiers of devices Latin Americans want and adapt to these purchase preferences.

Table Of Contents

Introduction

Market Trend

  • The Impacts of an Improved Economy, Device Choice and Rapid Technology Deployment
    • Consumer Markets Favor Portability
    • Modest PC Opportunities in the Professional Market
  • Regional Trend
    • No Latin American Country Is Representative of the Whole
    • Brazil — A Competitive Environment and Large Smartphone and Tablet Opportunity
    • Wireless Adoption Trends

Vendors to Watch

  • Samsung
  • HP
  • Nokia
  • BlackBerry
  • Apple

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