Gartner Research

Uncover Value From the Internet of Things With the Four Fundamental Usage Scenarios

Published: 15 May 2013

ID: G00249065

Analyst(s): Stephen Prentice, Hung LeHong


Diverse Internet of Things examples and trials form a sea of noise that often obscures the business opportunities. We explore the four fundamental usage models, enabling business and IT leaders to clearly see how to take advantage of this next wave in Internet evolution.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The diversity of Internet of Things examples masks the underlying commonality, and makes it difficult for business and IT leaders to see new opportunities
  • There are four basic usage scenarios for end-user organizations — manage, monetize, operate and extend — which business and IT leaders can use to discover new opportunities in their own businesses
    • Manage — Looking at the Status of the Asset to Improve Utilization
    • Monetize — Charging for Usage of the Asset on an Incremental Basis
    • Operate — Using the Asset to Control Its Surroundings
    • Extend — Providing Additional Digital Information or Services Through an Asset

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