Gartner Research

The Three Types of Digital Business Leader

Published: 16 May 2013

ID: G00251979

Analyst(s): Yvonne Genovese, Laura McLellan, Dave Aron


The evolving digital world has exposed gaps in digital leadership. Three roles are emerging that fill those gaps, at least for now. The chief digital officer title is sometimes applied to one or more of them.

Table Of Contents


  • Overview
    • Three Business Leader Roles Are Emerging
    • Digital Terminology
  • The Digital Strategist
  • The Digital Marketing Leader
  • The Digital Business Unit Leader
  • Conclusions

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