Gartner Research

China Overtaking Japan to Become the Second-Largest Storage Market

Published: 16 May 2013

ID: G00249452

Analyst(s): Jie Zhang, Jimmie Chang


As China continues to arise economically, its demand for enterprise storage will surpass Japan's; by 2015, it will become the second-largest storage market, after the U.S. Here, we examine the impact of this major shift on Chinese and global storage vendors.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The milestone market size change in China drives global storage TSPs to reposition their operational and product strategies in Asia/Pacific
  • The more intense focus on the Chinese market by global storage TSPs improves China's own storage technology ecosystem and inspires more startups and leading-edge innovations
  • Growing storage demand in China alters the competitive landscape of storage TSPs and imposes changes on their go-to-market, acquisition and pricing strategies

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