Gartner Research

App Explosion: Lessons From the Top 20 Banks

Published: 16 May 2013

ID: G00248687

Analyst(s): Kristin Moyer

Summary

Nearly 75% of banking CIOs and digital technology leaders plan to increase spending on mobile apps this year. We advise that banks develop an app road map based on need-based functionality and impact on net profits.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create an App Road Map That Identifies Need-Based Functionality and Impact on Net Profits
  • Develop a Multiapp Strategy in Order to Achieve Higher User Ratings and Return on Investment
  • Revise the App Road Map Weekly or Monthly Based on Tracking Your Apps, Competitors' Apps and Technology Advancements

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