Gartner Research

Analytics Gets Personal with the Quantified Self

Published: 17 May 2013

ID: G00251090

Analyst(s): Whit Andrews , Frank Buytendijk

Summary

"Quantified self" is the first manifestation of a reaction to ubiquitous business analytics trends called personal analytics. Information leaders should beware, but also prepare to benefit from the opportunities it provides.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • People are using Nexus of Forces technologies (cloud, mobile, social and information) to seek personal analytics to measure themselves and compare their results to others. New business opportunities will emerge as a result.
  • Personal analytics are first and foremost aimed at creating personal, not business, value. Organizations that don't clearly demonstrate their ethical commitment to that goal may suffer negative customer backlash and reputational risk.

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.