Gartner Research

Analytics Gets Personal with the Quantified Self

Published: 17 May 2013

ID: G00251090

Analyst(s): Whit Andrews , Frank Buytendijk


"Quantified self" is the first manifestation of a reaction to ubiquitous business analytics trends called personal analytics. Information leaders should beware, but also prepare to benefit from the opportunities it provides.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • People are using Nexus of Forces technologies (cloud, mobile, social and information) to seek personal analytics to measure themselves and compare their results to others. New business opportunities will emerge as a result.
  • Personal analytics are first and foremost aimed at creating personal, not business, value. Organizations that don't clearly demonstrate their ethical commitment to that goal may suffer negative customer backlash and reputational risk.

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