Gartner Research

What Really Drives Enterprises to Purchase DCIM (Hint: It's Not Energy Use)

Published: 20 May 2013

ID: G00247432

Analyst(s): Federico De Silva, April Adams

Summary

With interest in data center infrastructure management tools growing, providers are vying for share of what Gartner estimates will be a $1.7 billion market by 2016. Understanding not only who is buying but why will be critical for product marketing and strategic marketing managers.

Table Of Contents
  • Impacts

Analysis

  • Standing Out in a Crowded Market

Impacts and Recommendations

  • A growing interest in data center infrastructure management (DCIM) for capacity planning and predictive analysis means that DCIM providers now need to evolve their messaging and positioning beyond power and cooling management to focus on this more advanced functionality
  • Survey data showing a high level of DCIM deployment by large enterprises can lead providers to underestimate the remaining market for DCIM; many of the reported deployments may be point solutions and pilots that can be expanded
  • Companies that have strategic data center plans differ in their DCIM deployment and investment from those that don't have such plans, creating targeting opportunities for providers that segment their customers this way

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.