Gartner Research

Execution Is Top Impediment to Proactive Retail Pricing Strategies

Published: 21 May 2013

ID: G00231832

Analyst(s): Robert Hetu , Kevin Sterneckert, John Davison, Miriam Burt

Summary

In mature markets, Tier 1 multichannel retailers seek to establish consistent pricing across channels, along with the ability to differentiate pricing based on situational opportunities. However, the lack of execution capabilities will cause most to fail.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Retailers' inability to proactively execute cross-channel price changes will put profitability at risk
  • Failure to merge divergent channel merchandising functions and systems will directly impact retailers' ability to deliver consistent and efficient cross-channel pricing quickly and accurately

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