Gartner Research

Market Trends: Seven Innovative CSPs Embark on Digital Service Transformation

Published: 22 May 2013

ID: G00247288

Analyst(s): Gyanee Dewnarain


CSPs face the dilemma of whether to make incremental improvements to their core business or introduce disruptive and unrelated services. Decision makers should learn from seven CSPs that chose disruption — AT&T, NTT Docomo, Orange, SingTel, SK Telecom, Telefonica and Telstra.

Table Of Contents
  • Recommendations for CSPs


Market Trend

  • There Is No Single Killer Digital Service
  • CSPs Face New Breeds of Competitors in Each Digital Service
  • CSPs Ring-Fence Innovation to Protect It From the Traditional Business
  • CSPs Adopt New Implementation and Delivery Models
    • Build — Organic Growth
    • Buy — Acquisitions
    • Resell — Partnerships
  • CSPs Adopt Diverse Business Models for Monetizing Digital Services
    • Subscription
    • Free
    • Freemium
    • Advertising
    • Pay per Use
    • In-app Purchases
    • Bundling — Cross-Subsidy
    • Hybrid Services
  • CSPs Seek Innovation From Multiple Sources
    • Startup Incubators, Accelerators and Excellence Centers
    • Employee and Consumer Crowdsourcing
    • R&D Centers or Labs
    • Ecosystem Enablement — Developer Engagement
    • Venture Capital
  • Summary of Other Key Findings

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.