Gartner Research

Technology Overview for Social Analytics for Public-Facing Social Media

Published: 22 May 2013

ID: G00250861

Analyst(s): Carol Rozwell, Jenny Sussin , Rita Sallam


Social analytics tools are being used to analyze activity on public-facing social media. IT leaders will need to understand what the technology offers before they begin the vendor selection process, and they need to clarify what they want from the technology.

Table Of Contents

What You Need to Know


  • Technology Description
  • Uses
  • Benefits and Risks
  • Technology Alternatives
    • Social Media Monitoring
    • Consulting Services
  • Selection Guidelines
    • Information Sources
    • Information Analysis
    • Analytics Capabilities
    • Reporting, Dashboards and Visualization
    • Routing, Notification and Alerting
    • Scalability Requirements
  • Price Performance
  • Technology Providers

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