Gartner Research

The Elusive CRM Magic Quadrant

Published: 22 May 2013

ID: G00247826

Analyst(s): Ed Thompson


Gartner does not provide one, all-inclusive CRM Magic Quadrant for analyzing application providers in this space. This research explains our approach, and points out how to use the eighteen more-detailed CRM Magic Quadrants.

Table Of Contents


  • Why Is There No Single CRM Magic Quadrant?
  • Which Vendors Cut Across the Most Magic Quadrants and MarketScopes?
  • What CRM Magic Quadrants and MarketScopes Does Gartner Offer?
    • Marketing
    • Sales
    • Customer Service
    • Cross-CRM
    • E-Commerce
    • Service Providers

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