Gartner Research

Understand How the Three C's Can Maximize Sales Mobility

Published: 23 May 2013

ID: G00252016

Analyst(s): Robert P. Desisto


Tablets and smartphones will become the primary mobile devices for salespeople. We define the role smartphones, tablets and laptops will have on communication, content consumption and content creation for the sales force.

Table Of Contents
  • Key Challenges



  • Salespeople Use Smartphones for Communication Tasks, Most Importantly, to Respond Promptly to Customers and Prospects
  • Salespeople Who Use Tablets for Consuming Information and Content Present a High-End Persona in Customer-Facing and Noncustomer-Facing Situations
  • Salespeople Use Laptops for Creating Content-Rich Proposals and Presentations

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