Gartner Research

Tech-Go-To-Market: Winning the Battle of Mobile Wallets

Published: 29 May 2013

ID: G00250826

Analyst(s): Sandy Shen


An increasing number of mobile wallets are coming to the market today from various providers, including CSPs and technology providers. Providers can offer value to both consumers and merchants and leverage brand affinity to gain consumer attention and increased usage.

Table Of Contents
  • Key Challenges


  • Get the Critical Mass of Users
  • Keep and Increase the Usage Level


  • Offer Great Value to Consumers
  • Offer Value to Merchants As Well
  • Leverage Brand Affinity
  • Link to Popular Payment Options

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