Gartner Information Technology Research

Gartner Magic Quadrant for Multichannel Campaign Management

Summary

Digital marketing continues to fuel the multichannel campaign management market. New approaches to campaigns, such as real-time social and mobile offers, as well as the rising need of content marketing to support interactions, will drive this market forward.

Published: 30 May 2013

ID: G00250970

Analyst(s): Adam Sarner , Julie Hopkins

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • ClickSquared
    • ExactTarget
    • IBM
    • Infor
    • Marketo
    • Neolane
    • Oracle (Eloqua)
    • Oracle (Siebel)
    • Pitney Bowes Software
    • Responsys
    • SAP
    • SAS
    • SDL
    • Selligent
    • Sitecore
    • Teradata
  • Vendors Added or Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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