Gartner Research

Toolkit: The Digital Marketing Transit Map

Published: 30 May 2013

ID: G00250627

Analyst(s): Andrew Frank

Summary

This map of the digital marketing landscape shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.

Table Of Contents

When to Use

  • Interpreting the Map
  • Using the Map
  • Elements of the Map

Downloadable Attachments

Recommended Reading

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