Gartner Research

Designing the Marketing Organization

Published: 30 May 2013

ID: G00252354

Analyst(s): Richard Fouts

Summary

As digital marketing evolves, a new set of roles, disciplines and processes emerge (many of which didn't exist until recent years), causing marketing executives to reassess how they organize.

Table Of Contents

Analysis

  • Pressure to Deliver Scale and Efficiency
  • Digital Marketing Centers of Excellence
  • Organizational Design and the Integration of Paid, Owned and Earned Media
  • As Content Marketing Takes Off, Marketers Become Publishers
  • A New CMO Direct Report: The Chief Marketing Technologist
  • What to Do Next

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