Gartner Research

Forecast Analysis: Connected E-Readers, Worldwide, 2Q13 Update

Published: 30 May 2013

ID: G00251127

Analyst(s): Hugues J. De La Vergne


E-reader sales will decline from 16.1 million units in 2013 to 10.3 million in 2017 due to competition from tablets. Hardware vendors should tap into higher-growth areas like tables by focusing on software and services, and offering content libraries across multiple platforms.

Table Of Contents


  • E-Reader Sales Drop Significantly Due to Aggressively Priced 7-Inch Tablets


  • Device Substitution
  • Subsidy
  • Usage Model
  • Replacement Cycle — Self-Replacement Falls

Market Model

  • Forecast Components
    • Unit Sales to End Users
  • Influencing Factors
    • Subsidy
    • Usage Model
    • Replacement Cycle
    • Bill of Materials
    • Technology
  • Connections
    • Connection > SIM Only > Net New Connections > Cellular > Modules
    • Lost/Damaged > Subsidy > Churn > Replacement Sales
    • Hardware Life Span > User Life Expectancy > Retirements
    • Consumer Disposable Income > ASP by Device Type > Vendor Presence in the Country > Products Available in the Market > Level of Subsidy Offered by Mobile Operators, Retailers and Content Providers > Devices
    • Disposable Income > Supplier Strategy > Network Rollouts > Product Availability > BOMs > Technology

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