Gartner Research

How to Hire a Web or Digital Marketing Analyst

Published: 30 May 2013

ID: G00221582

Analyst(s): Bill Gassman


As the roles of Web and digital marketing analysts evolve, marketing leaders are scrambling to find and retain talent. Use this research to find the best candidates, and evaluate their skills and potential to adapt.

Table Of Contents
  • Key Challenges


Analysis and Recommendations

  • Identify the scope of activities you want from a Web or digital analyst
  • Evaluate whether you have in-house talent or if you need to search for external candidates
    • Background and Experience
  • Know where to find strong candidates
  • Follow best practices in hiring
  • Prepare questions to ask during the interview process
  • Establish a continuity plan in case your Web or digital marketing analyst leaves — and make that part of the job responsibility

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.