Gartner Research

Market Trends: How Vendors Can Succeed in the Backup and Recovery Market

Published: 30 May 2013

ID: G00247878

Analyst(s): Aman Munglani, Jie Zhang, Sid Deshpande


The rapid evolution of the backup and recovery market in the past two years was driven by increased competition, customer demand for manageability, and stringent recoverability targets. Providers that formulate products and solutions to address these needs will be poised to succeed in this market.

Table Of Contents


Market Trends

  • The Competition Is Heating Up, With Innovative Niche Vendors Driving Established Players to Innovate on Their Product Functionality and Go-to-Market Strategies
  • Market Structure Trends
    • Backup and Recovery Software Market Growth Has Halved, With Symantec Maintaining Its Lead but Losing Out Slightly on Market Share
    • Specialist Virtual Machine Backup Solutions Are Becoming Popular and Finding Appeal Due to Low Acquisition Costs
  • Buyer Trends
    • Buyers Are Increasingly Looking for Simplicity in Product Features and Flexible Pricing Mechanisms That Drive Lower Acquisition Costs and Maintenance Fees
    • Buyers Are Retaining Backup Data for Lesser Periods of Time
    • How Technology and Service Providers Can Leverage Insight on Buying Behavior to Increase Market Share
  • Regional Trends
    • Data Residency, Protection and Compliance Laws Are Creating New Opportunities in Both Emerging and Mature Markets
  • Technology Trends
    • Cloud Backup Is Still Seen as Unsuitable for Most Enterprise Workloads as a Primary Target

Contrarian View

  • The Cloud May Have a Bigger Impact Than Expected on Overall Data Backup/Recovery Strategies

Vendors to Watch

Recommended Reading

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