Gartner Research

Know the Benefits and Challenges of Real-Time, Personalized Offers

Published: 05 June 2013

ID: G00245817

Analyst(s): Don Scheibenreif , Adam Sarner

Summary

Digital marketers at retailers and consumer goods manufacturers can use advanced targeting technologies to tailor offers to shoppers. Use this research to prepare for shopping's evolution.

Table Of Contents

Analysis

  • How Personalized, Context-Aware Offers Work
  • Challenges to Anticipate and Overcome

What to Do Next

Recommended Reading

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