Gartner Research

Key Factors to Consider When Developing a Pull Replenishment Model in Consumer Products

Published: 06 June 2013

ID: G00250543

Analyst(s): Jan Kohler


Leading consumer products companies are leveraging demand signals to improve supply responsiveness. Supply chain executives and leaders in this sector should consider several key factors when embarking on pull replenishment or flow initiatives.

Table Of Contents
  • Key Challenges



  • Take Internal and External Impacts Into Account
  • Analyze the Demand Profile to Select the Products for Pull
    • Demand Variability
    • Product Sourcing
    • Demand Signals
  • Identify Supply Triggers and Drivers
    • Run Sequence
    • Supply Reliability
  • Include New Products in the Pull Model Design
  • Determine Levels of Safety and Cycle Inventory

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